Make Marketing
Make Sense.
Marketing doesn’t need more noise. It needs better thinking.
We help brands figure out what’s working, what isn’t, and what actually needs to happen next.
01The Problem
Your marketing probably isn’t broken.
It’s just all over the place.
Content here. Ads there. A freelancer somewhere. AI doing something. Everyone is busy — but nothing feels connected.
We bring the pieces together.
And then there’s Marketing Theatre™.
- 01
Posting because “we haven’t posted today.”
- 02
A strategy deck nobody opens again.
- 03
Ten people approving one caption.
- 04
Using AI to create more content nobody asked for.
Less theatre.
More thinking.
02What We Do
Strategy. Content. Growth. Systems.
Strategy
Figure out what matters and where to focus.
Positioning · Research · Marketing Strategy · Campaign Thinking
Content
Build content and campaigns people actually care about.
Social · Storytelling · Campaigns · Content Direction
Growth
Find better ways to reach, engage and convert.
Experiments · Journeys · Optimisation · Opportunities
AI + Systems
Make marketing easier, faster and less dependent on manual work.
Automation · Workflows · Content Operations · AI Tools
Not every brand needs everything. That’s the point.
03How We Work
We don’t start with deliverables.
We start with the problem.
- 01
Understand
- 02
Prioritize
- 03
Build
- 04
Improve
No default packages. No posting just to keep the calendar full.
We figure out what makes sense for the business — then make it happen.
04Why Big Fat Mind
Built for brands that need more than another agency.
Big Fat Mind comes from years spent inside marketing teams — seeing the gap between strategy and execution, brands and agencies, creativity and actual business needs.
So we built the kind of marketing partner we wanted on the other side.
Founder
Mariam Mubashir Ali
Less marketing theatre.
More useful work.
Something about your marketing
not making sense?
Good place to start.